2021-2024 · SXEMA exhibitions & public programmes

Digital art
in public.

The public-facing part of SXEMA: I built an artist community, curated its exhibitions and created spaces to exchange ideas about digital fashion, generative imagery and creative technology.

Visitors inside an immersive projection environment from the SXEMA exhibition archive — An immersive exhibition environment with visitors · SXEMA project archive.

My contribution: Community building, curation & programme direction
Community: Around 70 digital and 3D artists
2023 programme: Two pavilions · 32 speakers · One week

A community
that kept growing

Within SXEMA, I brought together a community of around 70 artists working across 3D, digital fashion and neural image-making. We exchanged knowledge, developed work and presented it through a series of digital exhibitions.

Each year I spoke about developments in fashion, digital clothing and neural networks, while organising exhibitions that made these practices accessible to a wider public. My role was to create the programme and the conditions for artists to show their own work.

Eva at the Digital Fashion pavilion, surrounded by the community’s work.

Digital fashion and experimental visual works in the exhibition.

Large screens bring digital work into public space.

Two pavilions,
one week

For the Moscow creative-week programme on 3-9 July 2023, we were given two pavilions: Digital Fashion opposite TSUM, and a separate Digital Art pavilion in central Moscow. I curated the exhibitions and assembled a programme of 32 speakers.

Over the week, the programme connected digital fashion, CGI, neural networks and contemporary digital art. Talks gave visitors a way into the ideas and processes behind the exhibited work.

Visitors attending the pavilion’s public programme.

Another view of the pavilion and its public setting.

From exhibitions
to education

Public events also created new collaborations. A conversation with representatives of the Kaliningrad region at a 2021 creative-week exhibition in Gorky Park became the starting point for my proposal for a School of Creative Industries in Gusev.

For me, exhibitions and education were connected ways to make creative technologies available beyond a specialist community.

Explore the school project ↗

Public programme archive

Moscow Fest programme · SXEMA ↗
Selected talks, jury roles and press ↗

Beyond the fashion pavilion

SXEMA’s public practice moved between different kinds of spaces: an art pavilion, immersive exhibitions, live stages and our own showroom. The format changed how people encountered the work - from looking closely at a screen to sharing a room or a concert with projected images.

The separate Digital Art pavilion · Moscow Fest, 2023.

Art and live performance

At REPEAT on Supermetall, digital work entered the setting of a music event. At the MHPI concert in October 2022, generative visuals became part of a live stage production.

Generative stage visuals · MHPI concert, October 2022.

A space of our own

Our Supermetall showroom gave the community a physical meeting place. Large displays brought the artists’ digital work into the room, connecting everyday studio life with exhibitions and public encounters.

The showroom and the story of SXEMA ↗