September 2023 · EKONIKA × YULIAWAVE · SXEMA for ZAVTRA
Digital objects.
Physical presence.
Digital copies of a collection become part of an immersive runway show, projected around the audience as the physical garments appear.
The brief
The brands wanted digital versions of their physical collection to appear in moving-image content during the runway presentation. The 3D objects needed to remain recognisable as the shoes and accessories being shown in the room.
I worked as producer for SXEMA. Our studio contributed the digital asset work as a subcontractor to ZAVTRA Studio, which handled the show’s overall creative and technical realization.
A collection
inside a world
The show imagined the year 2073: a desert landscape, digital avatars and physical models emerged within one environment. Projections extended across the walls, floor and rear-projection screens.
Our part was to digitise the collection’s items in 3D for this visual world. My production role connected the brief, our artists and the delivery of assets to ZAVTRA’s wider show production.
Digital asset work
The digital models were one part of a larger collaborative production. The project’s value for me was seeing detailed 3D fashion work operate at the scale of a live event, in direct relation to the objects, models and audience.
